Anna has over five years working in various customer success roles, with experience navigating digital marketing, development, and a background in copywriting and editing.
Anywhere you look, people are sharing their ideas, opinions, and their creativity on social media, and any regular person has the ability to go ‘viral’ or amass a base of followers to interact with their posts. User generated content (or UGC) is just that; photos, videos, and posts from the average person.
User generated content (UGC) and universities are a natural match. With a captive on-campus audience and year round activities and events, there are endless ways for universities to obtain and leverage high quality photos and engage with their community.
These easy activation ideas that can be tailored to your specific needs and get you results from your UGC and creator base.