If you’re new to the world of user generated content (UGC) – and even if you’re not – getting your creator base to fully engage with a call to action can be daunting! You want to grab their interest and excite them, while also keeping things authentic. And it’s hard to apply some one size fits all ideas to your brand’s unique interests. Below are some easy activation ideas that can be tailored to your specific needs and get you results.
It seems simple, right? Maybe too simple. One stumbling block brands newer to UGC encounter is wanting to wait for a large event or holiday to push their first activation. But this doesn’t have to be the case!
A series of two to three posts on your Instagram story, with your upload widget link included, can be a fantastic way to start activating. As part of the onboarding process, your EnTribe customer success representative will work with you to design these initial posts – all you have to do is upload to your story! From there, consider saving it as a highlight so followers who missed it the first time will see it on your page and upload.
Speaking of simple – just by putting the link to your upload widget in your bio or a button on your homepage is a great passive way to get UGC. Even if you’re not running a concentrated campaign, visitors to your social media page or website will see this and know they can always send photos and videos!
Does your brand have an email newsletter? What about post-purchase emails? Having an existing email list is a strong asset in your mission to obtain UGC. Add a link to your upload widget in your newsletter letting your base know you are accepting user content, or incorporate it into post purchase emails to capitalize on the excitement of receiving a new product!
If you are a brand that has physical products or have a presence at in-person events, incorporating a QR code is a great way to get uploads in real time. Before your next event, print your QR code on flyers or signage with copy encouraging attendees to share their photos. Even better, your EnTribe customer success representative can help design and coordinate these items for you! If you have control over product packaging, consider printing your QR code there as well. That way your fans can send in their fantastic UGC during unboxing.
These are just some of the ways we’ve seen brands engage their clients and turn them into creators! With these tools in your toolbox, you’ll have a well-rounded library of user generated content in no time, and you’ll be on your way to building a creator community.
of consumers would be more inclined to purchase from brands that use UGC