EnTribe conducted an online survey in April 2023 to measure the attitudes of consumers ages 18 and over toward influencers, creators, and a brand's use of UGC.
Anywhere you look, people are sharing their ideas, opinions, and their creativity on social media, and any regular person has the ability to go ‘viral’ or amass a base of followers to interact with their posts. User generated content (or UGC) is just that; photos, videos, and posts from the average person.
UIW partnered with EnTribe to create activations around prominent campus events, holidays, and seasons to build a library of authentic content and generate excitement among their students and alumni.
Learn how to properly acquire UGC.
Riot Games and LoL Esports partnered with EnTribe to collect, curate, and analyze user-generated content for Worlds 2022.