My time managing content and community at GoPro taught me just how valuable user-generated content could be. We licensed millions of authentic photos and videos from a passionate and engaged community, which we deployed across marketing channels — even in an ad for the big game.
I realized that other brands should be able to capture this same lightning in a bottle. But I knew from experience how hard it could be to harness the power of UGC.
Activating this level of community requires robust tools and technology, and when I couldn’t find a best-in-class solution, I decided to build one. We built EnTribe to help companies scale and automate the manually-labor intensive workflows that hinder a brand’s ability to connect with its customers through UGC.
While influencers may come and go, real content from authentic consumers and creators has true staying power.
– Adam Dornbusch
We’re always looking for smart, collaborative, and curious individuals with a passion for content to join our community.
Submit your resume to Careers@EnTribe.com and let’s chat!