Adam is a digital media executive with 20+ years of experience developing content strategies for the world's largest brands. Prior to founding EnTribe, Adam spent 4 years building the groundbreaking Community Content & Rewards program at GoPro (GoPro Awards). During his tenure at GoPro, Adam’s team licensed millions of photos and videos from the GoPro community for Super Bowl Ads, The GoPro Channel, Out Of Home and In Store marketing. Before GoPro, Adam was licensing citizen journalism from over 50 countries for Al Gore’s Current TV (acquired for $500M). Adam has spent his career building scalable content communities for GoPro, Current TV, Tribeca Film, Starz/Encore, Jaman, Access 360 Media, and Ripe Digital. Not finding any suitable CRM solutions for creator communities, he decided to build EnTribe.
Consumer perception of advertising has shifted over the past decade. With growing demand by audiences to show all shapes, ethnicities, and orientations, there is also a massive new demand for authenticity.
To capture the potential of UGC, EnTribe polled 819 US adults in April 2022 to understand their attitudes towards influencer content and UGC.
Just because anyone can capture quality content about your brand and post it to social media doesn’t mean they will...
The ease of publishing to social media and the immediacy of having a high definition camera in your pocket at all times makes everyone a creator whether they recognize it or not.