Malcolm is an innovation and go to market expert who has helped drive sales for both large and small companies over his 20+ year career.
Opt-in has become the “must have” with consumers so brands can maintain a level of one-to-one communication that was once driven by cookies and targeting.
Due to mounting consumer awareness, media coverage, legislation and more all convening around evolving privacy issues, the need for marketers to use and enhance their first-party data will be more important than ever before.
As data privacy changes become more stringent, the need for marketers to use and enhance their first party data is more important than ever before.
A consumer's passion for content creation is the raw creativity companies need to harness to evolve and break through. It is the UGC they love to produce that makes them the perfect addition to your marketing team.
Word of mouth has always been a key factor in consumer purchase decisions. According to a Nielsen study, 92% of consumers believe suggestions from friends and family more than they do advertising.