UGC stands for "user-generated content," which refers to any content that is created by users or consumers of a product or service, rather than by the brand or company itself. This can include things like customer reviews, social media posts, and other types of content that is created and shared by people who have experienced a product or service.
ROI or "return on investment”, is a measure of the profitability of an investment or business activity. It is typically expressed as a percentage and is calculated by dividing the amount of profit or benefit that is generated by the investment by the amount of money that was invested. For example, if you invested $100 in a business and it generated a profit of $50, the ROI would be 50%.
Using user-generated content (UGC) can be a powerful way to generate return on investment (ROI) for your business. Here's how to do it:
The promotion of UGC can drive ROI for your business while building a community of engaged customers. This is a powerful tool for your goals of increasing website traffic, boosting conversions, and more! Incorporating UGC as a part of your larger strategy creates a sustainable return on investment.
Want to learn more? Reach out to EnTribe to find out how we can build your library of UGC and increase engagement.
of people surveyed would be more likely to purchase a brand’s product or service if that brand shared content from real customers in their marketing.