Blog

UGC and ROI

Rio OsborneRio Osborne

Sales Development Representative

January 13, 2023

UGC stands for "user-generated content," which refers to any content that is created by users or consumers of a product or service, rather than by the brand or company itself. This can include things like customer reviews, social media posts, and other types of content that is created and shared by people who have experienced a product or service.

ROI or "return on investment”, is a measure of the profitability of an investment or business activity. It is typically expressed as a percentage and is calculated by dividing the amount of profit or benefit that is generated by the investment by the amount of money that was invested. For example, if you invested $100 in a business and it generated a profit of $50, the ROI would be 50%.

Using user-generated content (UGC) can be a powerful way to generate return on investment (ROI) for your business. Here's how to do it:

  1. Encourage customers to create and share content about your products or services. This can be as simple as asking for reviews or testimonials, or running a social media campaign that encourages people to share photos or videos using your products.
  2. Make it easy for customers to share their content. This could mean providing shareable links, embed codes, or hashtags that make it easy for people to post their content on your website or social media channels. The most secure option is to utilize EnTribe’s Widget Uploader feature. 
  3. Promote your UGC. Once you have a collection of user-generated content, be sure to promote it. This could mean featuring it on your website in an EnTribe gallery, sharing it on social media, or using it in email marketing campaigns.
  4. Measure the ROI of your UGC efforts. Use tools like Google Analytics or social media analytics to track the performance of your UGC. Look at metrics like website traffic, engagement, and conversions to see how your UGC is driving ROI. To keep track of your UGC you can utilize EnTribe to have a one stop shop for UGC.
  5. Use UGC to improve your products and services. In addition to driving ROI, UGC can also be a valuable source of feedback and ideas for improving your products or services. Keep an eye out for common themes or suggestions in your UGC, and use this information to make strategic changes to your offerings.

The promotion of UGC can drive ROI for your business while building a community of engaged customers. This is a powerful tool for your goals of increasing website traffic, boosting conversions, and more! Incorporating UGC as a part of your larger strategy creates a sustainable return on investment.

Want to learn more? Reach out to EnTribe to find out how we can build your library of UGC and increase engagement.

Key Takeaways

77%

of people surveyed would be more likely to purchase a brand’s product or service if that brand shared content from real customers in their marketing.

What is the ROI when using UGC

  • UGC can be a powerful way to generate ROI for your business
  • UGC can help boost website traffic, conversions, and your overall community
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