The holiday season is certainly the season of giving but it can also become the season of marketing and advertising. Every brand is looking to win over consumers with the best deals and discounts they can offer, but are often drowned out by the company that allocates the most money towards holiday commercials or the company with the holiday jingle that you can’t get out of your head. To help stand out from your competition, this activation guide will help you understand how you can utilize user generated content to stand out from the crowd.
The holidays provide you both with the opportunity to create engaging marketing campaigns and enable you to bring your community together through UGC. When preparing for next year’s holiday season, start testing your community’s willingness to participate or engage in UGC campaigns during Halloween. Also check out our blog written by Anna DiTucci-Cappiello about how to utilize UGC around Black Friday.
of people surveyed would be more likely to purchase a brand’s product or service if that brand shared content from real customers in their marketing.
of people surveyed would rather see brands share content from actual customers.