Findings show consumers are more likely to trust and purchase products/services from brands who share content from real customers in marketing initiatives
From weekend getaways to tropical escapes, hotels and resorts across the globe will see an influx in guests staying at their locations this summer.
Social media companies like BeReal and TikTok often target college students in their early growth phases, but they’re not necessarily looking for brand ambassadors with the biggest followings. Instead, they seek out those with the most genuine influence.
The lack of diversity has become even more apparent as the influencer marketing industry has become more lucrative. Easy pathways for creators to negotiate what those rate standards look like could help level the playing field.
EnTribe’s V2 Campfire enhances existing features of the successful V1 platform with the addition of capabilities to manage multiple activations at once and for multiple brands
With the spring shopping season coming up, most brands are focusing their marketing strategies on customer acquisition and sales revenue for the busy shopping months, when in reality, spring purchases should be the beginning of the customer lifecycle, not the end.