March 16, 2022
With the spring shopping season coming up, most brands are focusing their marketing strategies on customer acquisition and sales revenue for the busy shopping months, when in reality, spring purchases should be the beginning of the customer lifecycle, not the end. In fact, if companies were to emphasize customer retention by just 5 percent, they could see a 25 percent increase in profit.
One way brands can increase their customer retention this season is by turning to user-generated content (UGC), which is an authentic and sustainable approach to gathering brand-approved content to publish across marketing platforms.
Read the full article on My Total Retail.
