Insights

The State of User Generated Content

July 13, 2022

EnTribe conducted an online survey in April 2022 to measure the attitudes of consumers ages 18 and over toward sponsored content, influencers, UGC and more. The findings? Consumers crave authentic content and are tired of paid influencer posts. The bottom line: consumers trust UGC.

View the full infographic to see the responses.

Key Takeaways

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