The State of User Generated Content 2022

July 13, 2022

EnTribe conducted an online survey in April 2022 to measure the attitudes of consumers ages 18 and over toward sponsored content, influencers, UGC and more. The findings? Consumers crave authentic content and are tired of paid influencer posts. The bottom line: consumers trust UGC.

View the full infographic to see the responses.

Entribe user generated content infographic

Key Takeaways

By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.