How Gen Z is Changing Digital Marketing Trends

Gabriella BurnsGabriella Burns

Sales & Business Development

July 13, 2022

Gen Z's affinity for digital trends has caused a huge shift in the world of social media marketing. Tried and true methods of reaching consumers wi th messaging doesn’t always catch this generation's eye -- in fact, Gen Z seems to be more concerned with creating their own content, and may simply avoid your social media advertising altogether.

This may seem daunting, but the exciting news is that your consumers are ready to be hired – and with them comes their network! This passion for content creation, paired with raw creativity is exactly what companies need to harness in order to break through and capture this young audience. Gen Z is already making User Generated Content, which makes them the perfect addition to your marketing team!

UGC is not a new idea. Most marketers believe in its inherent power, but often the development of a User Generated Content strategy ends up on the cutting room floor due to the amount of content that just isnʻt usable. Let’s face it, just because your consumers want to be directors, producers and digital influencers for your brand, doesn’t mean they couldn’t benefit from guidance. Despite the value and viral potential inherent in UGC, only about 1% can be leveraged without that expert guidance and direction. As a marketer, you need to realize that if you want valuable UGC you need a way to guide the creators.

Here’s how to get started:

  1. Communicate with your creators to build a 1:1 relationship with them.
    Remember, they want to hear from you!
  2. Provide a specific CTA on the type of content you’re looking for
  3. Provide tips and tricks on how to take a great piece of content

Want to learn more about starting your UGC strategy? Read our 4 Easy Activations Blog

Key Takeaways


of the global population is Gen Z

Gen Z Controls

$44B in discretionary spending

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