As marketers we hire influencers because they offer authentic reach. But are we overlooking the power of including consumers themselves in our marketing?
A brand's customers and followers can produce content that is more authentic, and more reflective of shoppers than influencers can. Bolstered with the right strategy and technology, consumers' amazing grassroots content can be scaled to achieve similar reach.
Should you be scaling up User Generated Content (UGC) to avoid influencer dependency? Watch to find out.
Ours experts will teach you:
CEO & Founder, EnTribe
Adam Dornbusch is the Founder and CEO of EnTribe, where he builds software to help brands scale their UGC and community content strategies. Prior to founding EnTribe, Adam piloted active UGC lifecycle management as a content executive at GoPro, before moving on to hone his craft.
Founder and CEO, Manual Labor Studios
With two decades of working with big luxury brands across fashion and retail, Sam brings strategic branding, creative and storytelling to ML's clients - always connecting the dots between the spirit of the brand and what they're solving for.
President and CMO, Manual Labor Studios
Todd helps clients find ways to build bridges with customers. He has held executive positions for leaders in tech and media/advertising, including EMC Corp (Dell/EMC), Millennial Media, and Verizon.
