That’s the mission driving BareOrganics, a company focused on users meeting their daily nutrition goals to feel energized, and know they’re receiving nutrients from the best, raw, and organic sources.
The essence of this message could not be more true than during Covid-19: a time when the majority of people are at home, looking for ways to connect, cook, and above all, stay healthy. As BareOrganics always had a customer-centric approach - hosting collections of Superfood recipes on its site for its community - they wanted to take this one step further, and turned to EnTribe to connect its community to help inspire others, while organically driving ecommerce sales.
BareOrganics’s mission, like its food, is simple: real nutrition for real people. Working with EnTribe, BareOrganics was able to connect the crux of their mission to the campaign: highlighting real people’s stories with their real food.
To kick-off the campaign, BareOrganics asked its users to share how they were eating and drinking healthy during quarantine.
When you’re building a community, it’s not a singular task. It was important for BareOrganics to capture content from all their community members — no matter where they were.
To do this, they worked with EnTribe to activate email, website, and social channels — without the inefficiencies of manually building a content library and tracking ecommerce sales.
To view a PDF of this case study, click here.