Share Content From Real Customers And Your Audience Will Trust You More, Finds New Report

Article

July 18, 2022

Influencers have proven highly effective for raising brand awareness and reaching new or targeted audiences but new findings suggest they’re becoming a nuisance to consumers.

According to EnTribe’s state of user-generated content survey, 63 percent of users say they see a sponsored influencer post at least every time they use social media. The problem: 85 percent find influencers to be inauthentic and/or not relatable, which is an interesting finding given relatability is the hallmark of influencers brands are investing in these days.

Worse, 29 percent told EnTribe that influencer content negatively impacts their perception of the brand. Content from actual customers is what 85 percent of people would rather see brands share on social media.

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