March 8, 2022
Hershey’s is honoring women and girls by highlighting the central placement of the word “she” in its logo on limited-edition chocolate bars in the U.S. in a campaign that includes actress and producer Mindy Kaling. This “Celebrate SHE” initiative is an expansion of last year’s campaign that honored important women such as Gloria Steinem, a journalist and key figure in the women’s rights movement, and Katherine Johnson, a mathematician for NASA.
The campaign invites people to use the hashtag #HerSHE throughout March on social media photos of women they view as heroes in their lives, or “SHEros.” Hershey’s partnered with EnTribe, a software platform, to select 50 participants who will win a gift pack of chocolate for uploading the best photos.
Read the full article on AdAge.
